Until recently, I never really believed in the power of social media. I was one of those people who viewed it as a distraction and definitely not something that is useful in my work as an executive, university professor and a “co-owner” of a Michelin star restaurant.

I could never have been more wrong.

I started to have doubts after I did some research on the performance of investors in startup companies in early 2015. What surprised me was that the data clearly showed that “social media active investors” outperformed their less visible counterparts by a decent margin.

Maybe there was something to social media, after all. Curious to see what it was, I started to upload a few posts on LinkedIn Pulse and Medium.

But — as often happens when you start something new (but are still not fully convinced) — normal life took over and social media dropped into the background.

A year later — after my colleague and friend Mark Fenwick and I published several articles about how and why flat and fast decision-making processes, constant and open communication, and porous boundaries make companies more successful in accelerating innovation — I am now a convert to social media.

And the Reason for this Change?

One big factor was the disconnect between our message of flat, fast and open organizations and the conventional means of disseminating academic research. All too often, publishing articles in the traditional ways was the opposite of flat, fast and open.

The many bureaucratic and time-consuming layers in the publication process prompted us to periodically post some of the most interesting conclusions of our research on social media this summer.

The Result?

Being able to share content instantly and directly with readers is a great and fulfilling experience.

However, stimulated by our new “social media” heroes — Gretchen Rubin, Casey Neistat and Jon Westenberg — we realized that sporadically sharing is not the most effective way of communicating and building an audience.

So, What’s Next?

We will be regularly sharing our insights into how organizations, networks and work should be set up in order to increase creativity, productivity and fulfillment. We are passionate about understanding the question: What kind of environment will make you — entrepreneur, manager, employee, consumer or investor — happier?

We call this: Governance Tomorrow.

In our posts, we mainly focus on three aspects of Governance Tomorrow.

How to build a business?

How to remain relevant as a business?

How to regulate a business?

These thoughts will be drone from our research and working experience.

We will be using Twitter and LinkedIn to share ideas related to these topics.

More substantial content will be posted on Medium twice a week. We chose Medium because it is a great global forum to disseminate our thoughts, but also because Medium has adopted the flat management structures that are necessary to accelerate innovation and remain relevant.

Please join the conversation on Governance Tomorrow!